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“I saw Napster as a way to test-market and feed new musical artists to you for virtually nothing.”

The Trapper Keeper made its test-market debut in Wichita in 1978 and began selling nationally three years later.

It didn’t matter that the poor guy had never even had a chance to test-market Ginger, because Kamen wouldn’t let him show it to anybody.

What these multiple engagements suggest is that as theater returns to robust live-ness, Washington has been cast in a significant role once again, as a test-market locale with sophisticated theater tastes.

We conducted focus groups to test-market our branding for the project, enlisting the pro bono help of PR professionals to fine-tune the message.