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Test marketing, he’s fastened onto one line of attack that is particularly noteworthy.

“It’s a sort of test marketing to learn what people’s favorite flavors are. The Chief IPA has been a favorite. Mine is the Luiseño; it turned me into a beer drinker.”

Southern Jet, a charter jet company in Boca Raton, Fla., recently sent out a limited test marketing email with the tag line: “Avoid coronavirus by flying private … Request a quote today!”

“We used the grant to identify a target market and go in and do some test marketing. We went to Nashville and did a sort of campaign… getting restaurants to put it on the menu and radio stations to talk about it. Then, we took the lessons we learned and put that info out to our members and marketers.”

Test marketing a new product isn’t a foreign concept in golf.