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The divinatory meaning of the card is “power, energy, action, courage, and magnanimity,” according to the little white book that accompanies the deck.

His wrinkled and reddened hands gripped a white book of Scripture.

It’s assumed that Black editors don’t know white books and white publishing, but we do, because what do you think we’ve been reading all these years?

McDonald points out that bestsellers are created by white book buyers and that right now, many of those readers may be turning to weighty studies on race primarily as a “genre of self-help book.”

What the bookstore’s executives are essentially saying in this poorly crafted statement is that they thought they could lure readers under false pretexts to drive more book sales to white books.