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But clothing that's too loose or a watchstrap that floats on the wrist are all warning signs of undernourishment.

“There’d be moments when he was kind of there in those phone calls,“ says Martin, looking down and fiddling with his watchstrap.

Instead of changing the timepiece itself, Montblanc has incorporated connectivity into the watchstrap.

Apple's "spaceship", a vast watchstrap fashioned like a flying saucer, has already attracted the moniker of 'death star' from the unkind.

The watchstrap held an iPod Nano to create a touchscreen watch, and the campaign was a monetary success.