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And yet, worrying about our own personal health is one of the limited things we can do right now when it comes to the scary spread of measles: “While we can’t fully control our environment, we can control our own immunization status,” writes infectious disease epidemiologist Nina Masters in her newsletter Know Your Vax.

“I thought the vax was ‘safe and effective’?” another X post asks.

Gov. Michelle Lujan Grisham, a Democrat, promoted the “Vax 2 the Max” sweepstakes, with $10 million in cash and other prizes available and a grand prize of $5 million.

“With this mustache right now I look like a guy named Mr. Pfizer. Who knew I’d get into the vax wars with Aaron Rodgers, man? Mr. Pfizer vs. the Johnson & Johnson family over there.”

If there’s a lot on the site that repels me — the vax deniers, the white supremacists, the Christofascists — I also believe that we ignore the toxicity at our peril; it must be reckoned with.