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Opponents of the levy in recent years include the soft drinks industry, pubs and off licences.

An unopened Victorian soft drink has been discovered by archaeologists ahead of work to turn a shopping centre into a new science hub.

He had a business empire built on sugar, soft drinks, oil and arms, and was a close friend of the president at the time, Ali Abdullah Saleh.

“Well, in Denmark, I’d say follow the Danish food-based dietary guidelines. Those guidelines say eat less meat, avoid soft drinks, and drink water instead.”

While drinking tree sap does not immediately sound appealing, Canadian producers are hoping that it will be the next must-try soft drink around the world.