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Customers can take a short quiz, with questions about their height, weight, and riding habits, to get a handful of results best suited to their lifestyle.

Women’s riding habits were made by gentlemen’s tailors, so we decided to follow that line, and we used notions of men’s period tailing.

Picture the app, which knows your location and also — if you use it frequently — your riding habits, recommending a local coffee shop.

No, I don't plan to change my riding habits.

A portrait of the real Lady Worsley, in which she wears a striking red riding habit, hangs in Harewood House in Yorkshire.