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In Swansea, he said he had a "really good experience" with cockles and laverbread and Welsh rarebit.

The music blaring from the sound system is exclusively from Wales - ranging from Shirley Bassey to the Manic Street Preachers - while Welsh rarebit is on offer at food trucks.

Markert’s pastrami variation, dubbed Rarebit and Rye, comes packed with browned onions and Welsh rarebit, transforming this deli standard into something more sweet and luxurious.

On the road to its destination as a dip, Fain credits the influence of Swiss fondue and Welsh rarebit.

Welsh rarebit — toast with cheese sauce — gets the glam treatment, too.