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“But they can also lead to disengagement. It can make people want to deny the problem or not look at the campaign, or question whether the messenger is trustworthy at all.”

"Those trusted messengers in those communities - I think that's very important," he said.

The well-meaning messengers posing this query mean to protect fragile work addressing issues of race, but they implicitly send another message.

Meanwhile, Snow White’s signature costume is so brightly saturated that it’s blinding; it appears especially bizarre when she tromps around the woods with a hoodie-clad Jonathan and his troupe of merry Brooklyn bicycle messengers.

“California is implementing a unique model that leverages trusted local messengers to communicate directly with workers,” said California Labor Secretary Steward Knox in a Tuesday statement.