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“I’ve heard from my superintendent and specifically, verbatim, he said that ‘There’s not much in the enticements that really interest me or benefit my school,’” Republican Rep. Bryan Richey, of Maryville, said in committee.

Law enforcement officers were expected Saturday afternoon to conduct a “nontactical ground search” in an area northeast of Maryville where DeHart’s vehicle was found abandoned, WBIR-TV in Knoxville reported.

Dehart was last seen in the city of Maryville, the Tennessee Bureau of Investigation said on social media.

“It’s a strategy of ‘social proof’ — where you make something look more popular than it really is,” said Dustin York, an associate professor of communications at Maryville University in St. Louis and director of the school’s graduate and undergraduate communications programs.

That includes no discouraging of third parties from hosting or modifying the event, including the venue of Maryville College, the judge wrote.