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Their own lives depend on them getting politicians and the public to recognize what to do, yet they have no clue how to craft and market-test a message.

This year, the theme of the conference was “America vs. Socialism,” and it turned into a stage for Mr. Trump and his top advisers and allies to fire up his base and market-test messages for the 2020 presidential election.

“It’s our policy that we have to market-test the part,” the executive said.

Campbell made sure to market-test this one in Southern California, a hub of healthful eating.

“I used to stay away three hours looking for enough wood to cook beans, but now it is easy because I need just a small bundle,” said the farmer who is taking part in the pilot project to grow and market-test the pre-cooked beans.