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Argon brushed past Foaly, pressing a laser disk into the console’s player.

"I haven't laughed that hard since 'What About Bob?' came out on laser disk."

Experts say you'll get stronger protection with "suggestive" names—ones that indirectly and creatively convey the unique nature of your business, such as Coppertone for a suntan lotion, Pasta Pomodoro for an Italian restaurant chain, or Blu-ray for a laser disk player that uses blue-violet light.

All are packed with advanced, IBM-designed technology, from the custom- made chips that replace plug-in cards to an optional laser disk that can hold 800,000 pages of text.

Or the whole manual can become a videotape, laser disk, or CD-ROM, even network-distributed applications, to be called upon when necessary.