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“These articulations happen more frequently on WhatsApp and Telegram, where there is less control,” said Marcelo Soares, director of Lagom Data, a data intelligence studio in Sao Paulo.

In addition to döstädning, or “The Gentle Art of Swedish Death Cleaning,” an existentially-savvy approach to tidying up by Margareta Magnusson that gets a warm and empathetic narration by the great Juliet Stevenson, Sweden brings Niki Brantmark’s paean to Nordic moderation “Lagom” to our self-help smorgasbord.

Since then, hygge, lagom, döstädning and most recently, gezelligheid have entered our collective consciousness, going much further than deciding whether to keep your high school memorabilia.

Lagom is another Swedish idea often entwined with hygge, but with a strong minimalist lean.

Lagom is about internalizing the slackline between “more” and “enough” until you know when to stop, whether you are night-snacking or collecting snow globes.