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It has no website, and the store's Instagram presence, a fleeting nod to the digital world, is a mere echo of its analog insistencies.

Given a committed performance here, “Backlight” certainly calls to mind Ms. Monk’s vocal aesthetic, beginning with dissonant tones in the winds unfolding over a string and piano motif that increased with gentle insistency.

But again the insistency of the beeping on a smoke alarm running out of batteries is for a very good reason.

And this insistency on an app’s model time horizon for ROI is standing in the way of serious world changing innovation—a.k.a. the kind of change that takes more than three years to unfold.

But the insistency of Sholto's pictures, the indubitable, the positive proclamation of their being what they were, the full value they gave of blue water, bright flowers, and rosy cheeks, softened the old gentleman's heart.