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In a similar vein, the "Star Wars" TV extensions suffer from an unwillingness to abandon well-traveled canon and ideate fresh approaches.

“At Spotify, we are constantly iterating and ideating to improve our product offering and offer value to users,” a company spokesperson wrote in an emailed statement.

I think that's what I'm also trying to spend my time ideating.

Speaking of inspiration, one of the hallmarks of a confident baker is the ability to ideate and then actually bake a new recipe.

There is a “sweet spot” to how engaging the activity is and its impact on creative thought: too little, and it is boring; too much, and it leaves little attention for ideating.