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“Typical Guardian hipsterism calling City’s opponents ‘Gladbach’,” snorts Gordon Fenns.

“College kids were reading Marvel comics and both loving the mild psychedelia of the drawings and also appreciating the slight hipsterism of the banter,” Howe says.

Years ago when I was first starting out, I wrote this piece about hipsterism for Vice.

And I ended up having all these conversations with all these Black folks in my life about the way hipsterism deals with the past ironically and playfully.

This faux blue-collar hipsterism preceded the turn to high-gloss consumer minimalism that happened once the economic recovery kicked in, preparing the ground for its popularity.