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greenwash
[ green-wosh, -wawsh ]
verb (used with object)
- to disingenuously incorporate into (a brand, campaign, mission, etc.) a position or agenda that promotes environmentalism, as a ploy to divert attention from policies and activities that are in fact antienvironmentalist:
Energy lobbyists are attempting to greenwash the industry鈥檚 environmental impact while laying out a propolluter policy agenda.
- to deceive (a consumer) by presenting a product, practice, or policy as more environmentally friendly than it is:
Young people care about the environmental impact of tourism, and the cruise line hasn鈥檛 been able to greenwash these potential customers.
noun
We鈥檝e ranked the climate policies and fossil fuel divestment of the largest 鈥渟ustainable鈥 funds to help you cut through the greenwash with your investments.
greenwash
/ 藞伞谤颈藧苍藢飞蓲蕛 /
noun
- a superficial or insincere display of concern for the environment that is shown by an organization
亚洲网紅露点 History and Origins
Origin of greenwash1
Example Sentences
鈥淚t鈥檚 a bit of greenwashing,鈥 she said, referring to the practice of misleading the public about environmental efforts.
鈥淧resident Aliyev isn鈥檛 connected with climate change, but he's looking for COP29 as a unique opportunity to whitewash and greenwash himself, his toxic image,鈥 he said.
Done purely for marketing, it has been criticized by environmentalists as a greenwashing tactic.
Though the agency only pursues a few greenwashing cases a year, its guides 鈥 which are guidelines instead of laws 鈥 are the only national benchmark for evaluating recycling claims.
Were there a greenwashing hall of fame, this would be in it.
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