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There’s much more to the book than that, including a reflection on the protean musical genius Brian Eno, whose work has involved cybernetic ideas for more than half a century.

The first is the stream of thought going back to Ross Ashby known as “management cybernetics,” which Davies clarifies.

As a student, Harbisson had met Plymouth University cybernetics expert Adam Montandon, who enabled him to "hear" colour using headphones, a webcam and laptop - transforming light waves into sounds.

The “I Was Made for Lovin’ You” singers also released a behind-the-scenes video documenting how the digital avatars of its members came to be, acknowledging the reasoning for the existence of their cybernetic manifestations.

They recruited an eccentric British management consultant named Stafford Beer who applied pioneering cybernetic theory — essentially, the study of dynamic systems, and how different inputs create feedback into those systems — to business operations.