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One of the biggest changes seen by influencer, mom and couponer Brittany Kline of Savvy Mama is the actual value of the coupon.

“We’ll always be a couponer; we’ll always do the site sales,” Mr. Johnson said.

I used to be an extreme couponer until a thief stole my wallet full of coupons.

Starting off as an extreme couponer, Belkin has now been posting on social media about free and discounted products for eight years.

“I like to say that I’m a lazy couponer now,” Mr. Parks said.