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Cecelia Watson, the author of “Semicolon,” said that it has a kind of “urgency to it, almost like a little arrow that’s missing its arrowhead. It has that businessy but also breezy look to it. Nobody really gets intimidated by a dash.”

I took note when he said businessy things like that.

Aside from HP finding some leadership stability, the big thing that's changed in the past five years is the recent split of the company into the businessy Hewlett Packard Enterprise, headed up by Whitman, and the consumer-facing HP Inc, which is now led by Dion Weisler.

"I remember having a conversation with a businessy person, who said, 'I don't think there is going to be any difference in the audience when an African American performs.' I said, 'My gut tells me things are going to change.' And so they did. "

“With the speakers, I know they don’t want it to be a ‘businessy’ vibe… they invited some people who they know will be able to talk about their visions of the future.”