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It will be one of the centrepieces of the Manchester International Festival, which happens every two years and stages an array of events spanning art, music, theatre and dance.

The great waltz kings became great innovators as a way of maintaining their unprecedented popularity, which also led them to become the entrepreneurial innovators, basically inventing the modern music business and breaking down the distinction between “art” music and popular music.

"They have enjoyed their time and discovered what Saudi has to offer - entertainment, art, music, culture and heritage."

Each missive includes art, music, poetry, a devotional writing and a piece of scripture that all relate to each other and revolve around themes of hope, peace, joy and love.

You put out art, music and films for economic returns and things of that nature because it is a business.