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Bees have been anthropomorphized on screen, in films like “Bee Movie,” and on cereal boxes.

What some call anthropomorphizing, might also be called empathy.

The team was inspired by past marketing campaigns that attempted to anthropomorphize imperfect produce, and spent six years putting together their case that making irregular produce appear more human could increase sales.

In the film version of “Robot Dreams,” the background characters, all anthropomorphized animals, have distinct looks: a lion with a boombox, a wiener dog selling franks and some mischievous rabbits.

“I started thinking about how to include my coping mechanisms and make everyone a character and kind of anthropomorphize my brain.”