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A Chad is a stereotypical alpha male: he is depicted as an attractive, successful, muscular, cocky, and very popular among women. Chads typically resemble the common 鈥�dudebro鈥澛� figure of a young, athletic white male who wears trendy clothing and only enjoys popular things.聽

Chad is sometimes referred to as the “male Karen,” although the two names have a significant number of differences that go beyond the division down gender lines.

Among incel groups and on web forums like 4chan, Chad has been used positively as the term for the ideal image of what a 鈥渞eal man鈥� should be and Chad is idolized as the peak of masculinity. At the same time, these groups have also often expressed hatred of Chads either out of envy or resentment for having (supposedly) unobtainable 辩耻补濒颈迟颈别蝉.听听听听

Chad seems to have originated in Chicago slang and was聽popularized in the 2000s thanks to a 2006 satirical website dedicated to a fictional social club, the Lincoln Park Chads Society. The web site featured numerous posts by a user named Brent having 鈥淐hadtastic鈥� adventures around Chicago and was based on the equally fictional Lincoln Park Trixie Society. The name 颁丑补诲听is used as the male equivalent of the older Chicago 鈥淭rixie鈥� slang used to describe upper-class, trendy, young, white women.聽

In 2008, an Urban Dictionary user added an entry on Chad that described him as a young, white man who is popular with women. In 2013, Chad resurfaced as part of the 鈥淐had Thundercock鈥� meme that centered on stereotypical alpha males. Often shortened to just Chad, this hyper-masculine stereotype was a contrast to the stereotype of antisocial beta males (鈥�virgins鈥�) that supposedly make up the majority of 4chan users or incel communities. These 鈥淐had vs. Virgin鈥� memes have further popularized the name Chad as an exaggerated stereotype of an alpha male.